INFORMATION DISCLOSURE
COMMUNICATION WITH THE MEDIA, IN SOCIAL NETWORKS AND THE BLOGOSPHERE
The information policy of PJSC Rosseti South pursues a long-term communications strategy and the principles of the Unified Communications Policy of PJSC Rosseti, paying close attention to business reputation in the external environment. The key tasks that the Company addressed in terms of public relations were to ensure openness and to provide shareholders and the general public with objective and timely information on the Company’s activities, current changes and development prospects.
Key performance results
According to the SPI PR Performance Index (SCAN Performance Indicators), Rosseti South’s visibility index for the reporting period was 2,526,839 points. The direct speech index is 22%. Coverage for the period was 93,998,320 people. There is a trend of almost doubling the coverage compared to 2022 (in 2022, the coverage was 48,011,737 people). This is explained by the events that occurred in the Rostov Region in December 2023 (consequences of freezing rain: technological disturbances, disruption of power supply to consumers).
The Reputation Risk Index is 30 points and is in the moderate risk zone. Media coverage of legal trials had a significant impact on the index.
Social media activity nearly doubled in 2023. The share of positive references exceeds the share of negative ones (9.2 and 6.1%, respectively). A total of 3,393 posts were prepared and shared on the Company’s official social media pages with a total reach of 3.1 million people.
MAIN FORMS AND CHANNELS OF INFORMATION DISCLOSURE
The corporate website represents the Company’s activities. The main objective of the corporate website is to provide consumers with expanded and well-structured information about the Company. The most relevant sections of the corporate website are “Press Centre”, “Personnel”, “To Consumers”, “About the Company”, “To Shareholder, Investor” and “Information Disclosure”.
The company website is always being updated. The efficiency of information disclosure by the Company on the corporate website is regularly improved.
Information on activities required by the current federal law “On Joint Stock Companies”, the Standards for Information Disclosure by Entities in the Wholesale and Retail Electricity Markets (approved by Resolution No. 24 of the Government of the Russian Federation dated 21 January 2004), and other regulations is posted on the official website of PJSC Rosseti South, as well as in the Interfax Corporate Information Disclosure Centre.
Information on the Company’s current and prospective activities is published on the official website and disseminated through the mass media.
Another public relations channel is social media.